Our mission

Empower the next generation of UA specialists to
succeed by enabling effortless data-driven decisions

OUR STORY

Here's how we started building
advertising analytics of the future:

Fragmented data and slow decisions

Our many combined years working in the mobile advertising industry have illuminated the biggest challenge that performance marketers face today. The fragmentation of the mobile landscape stops marketers from obtaining the insights that matter, leading to late optimisations, missed opportunities and wasted budget.
 
 

Belief in the in-house marketer

We understand the importance of retaining key knowledge and learnings. That’s why we’ve built a product with the flexibility to allow marketers to transition over to their in-house team whenever they’re ready to takeover.

Technology to empower teams

We decided to build technology that empowers performance marketing teams to take control. Technology that unlocks key insights that lead to smart paid marketing decisions, faster.
 
 

Delivering Results

Already, our solution is driving results. On average, our clients have seen 60% increase in marketing efficiency, and now, we’re on a mission to transform as many performance marketing teams as possible.
OUR STORY

Here's how we started building
advertising analytics of the future:

Fragmented data and slow decisions

Our many combined years working in the mobile advertising industry have illuminated the biggest challenge that performance marketers face today. The fragmentation of the mobile landscape stops marketers from obtaining the insights that matter, leading to late optimisations, missed opportunities and wasted budget.

Belief in the in-house marketer

We understand the importance of retaining key knowledge and learnings. That’s why we’ve built a product with the flexibility to allow marketers to transition over to their in-house team whenever they’re ready to takeover.

Technology to empower teams

We decided to build technology that empowers performance marketing teams to take control. Technology that unlocks key insights that lead to smart paid marketing decisions, faster.

Delivering Results

Already, our solution is driving results. On average, our clients have seen 60% increase in marketing efficiency, and now, we’re on a mission to transform as many performance marketing teams as possible.
MANAGEMENT TEAM

Led by experts from all corners
of performance advertising

Shumel Lais

CEO & Founder


BACKGROUND:
User Acquisition
6+ years in mobile user Acquisition Shumel has led UA teams and campaigns for 30 brands.

Moin Maniar

CTO


BACKGROUND:
Media Buying Technology
Technology veteran with over 12 years in building media planning and buying solutions.

Isabel Ferreira

Head of Customer Development


BACKGROUND:
Gaming & Supply Side
Ex publisher side having mastered the world of ad networks and delivering campaigns.

Holly Lee

Head of Product


BACKGROUND:
Programmatic Technology
Ad Tech enthusiast having led product solutions for Facebook Marketing Partners and one of the largest DSPs.
WORKING AT APPSUMER

Developing Marketing
Technologists of Tomorrow

We believe in creating the optimal environment for growth, not just for
businesses but for our employees too.

We’re picky about our peers and we certainly don’t settle.

We’re a sociable, ego-free bunch and we move at a fast pace.

Think you can keep up?

We’d love to hear from you.
CONTACT US

Call us, Message us, Visit us

 
Address:
3rd Floor, 43 Whitfield Street,
Fitzrovia, London,
W1T 4HD, UK
For press enquiries:
press@appsumer.io
Tel:
0203 883 4742

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Ready to improve performance
with actionable insights?