Meet us at DMEXCO
The Appsumer team are looking forward to wagging chins, rubbing shoulders and sharing insights with the app marketing community at DMEXCO. If you’re heading to Cologne, why not drop by our stand (H8 / A016). We promise to accelerate your user acquisition process. We can also promise to accelerate your DMEXCO experience! What are you waiting for...?
Invalid mobile ad traffic in China falls...to 19.5%
This is according to data from independent third-party measurement company AdMaster. Their cross-category study covered 1000 advertisers during Jan-June 2018. Although high, mobile fared better than desktop (34.7%).
Gaming user acquisition experts are being hired by big brands
"There was lots of money to be made, so they had lots of money to spend. And you don't spend lots of money without being clever about ROI." This is one of the major reasons for the trend, according to this recent podcast.