Appsume News & Opinion

The mobile performance marketing metrics that matter to the big spenders and what we can learn from them

Performance marketers today have an abundance of data available to them. Some struggle to use it effectively to scale efficiently. But top-grossing apps are using data smartly, giving them the confidence to scale. Appsumer provides unified ad reporting technology to them. Here's what they see is driving the biggest impact.

Industry News & Opinion

Branch, a Facebook Mobile Measurement Partner, Buys Tune Mobile Attribution Biz

This move could shake things up in the mobile attribution space. When Tune was removed from Facebook, a clear duopoly was formed between Appsflyer & Adjust. Now Tune tech is back (and with Facebook), we should see the balance switch.

Apple will require all apps to have a privacy policy as of October 3

Apple has announced that all apps must now have a privacy policy. The reason for this? As of now, platforms like the App Store are being held more and more accountable for the apps they host. This new requirement is providing Apple with an additional “layer of protection” in the post-GDPR era.

This week’s contributors

Deborah Todd
Marketing Executive
Shumel Lais
CEO & Founder