The mobile performance marketing metrics that matter to the big spenders and what we can learn from them
Performance marketers today have an abundance of data available to them. Some struggle to use it effectively to scale efficiently. But top-grossing apps are using data smartly, giving them the confidence to scale. Appsumer provides unified ad reporting technology to them. Here's what they see is driving the biggest impact.
Branch, a Facebook Mobile Measurement Partner, Buys Tune Mobile Attribution Biz
This move could shake things up in the mobile attribution space. When Tune was removed from Facebook, a clear duopoly was formed between Appsflyer & Adjust. Now Tune tech is back (and with Facebook), we should see the balance switch.