Why manual ROAS reporting is your downfall
It’s a familiar story – a UA manager running multiple ad campaigns across 20+ networks. But each of these networks uses different naming conventions and hierarchies in their reporting. Said UA manager spends countless hours in spreadsheets trying to compile and fix the data, while aggregating a string of reports in order to analyse the data and make decisions on how to optimise campaigns. This means limited granularity, resulting in sub-optimal campaigns and wasted money. Sigh.
Performance marketing success depends on the quality of decisions made, and the frequency with which they’re implemented. As your UA team scales their activity, they get more data from more sources. Fragmentation becomes even more of a nightmare. UA managers find they can only compile detailed reports once a week. With cost and revenue data coming from separate sources, and oodles of mislabelled data, how is anyone expected to make fast, informed optimisation decisions?
We feel your pain. In fact, it’s exactly why Appsumer was built. Our unified reporting platform transforms vast quantities of fragmented campaign and attribution data into unified ROI insights, perfectly tuned for your business. Appsumer aggregates your cost data, then unifies and enriches it with your revenue data to show you the ROI of every sub-pub ID, keyword, creative and placement – all in real-time. This leaves you with more time for the good stuff – optimising your campaigns and investing your media budget with confidence.
Are you still manually compiling reports on excel? Are you unsatisfied with the level of granularity within these reports? It could be time to speak to Appsumer.