Touchnote saw an opportunity for growth in a key seasonal period and therefore needed to scale mobile acquisition efficiently. Two years of back and forth between relying upon digital agencies and internal resource meant paid media was never being used to its full potential. Touchnote were up against three main challenges:
- Without a framework, infrastructure and proper internal resource in place to test mobile acquisition channels, they were struggling to scale
- Above the line channels such as TV, press and outdoor were reaching their limits
- They were conscious of tight CPAs
Automate ROI Reporting
The Appsumer platform streamlined Touchnote’s reporting system, transforming their weekly reports into daily, which quickly progressed into real-time reporting data. Automating this process allowed Touchnote to be more reactive, enabling them to make data-driven performance marketing decisions.
Juggling numerous campaigns across multiple media partners, meant it was it was impossible for Touchnote to understand which creatives were driving the best performance, and which were underperforming. Our platform’s visualisation and tagging enabled Touchnote to organise their segments for a more detailed analysis. Insights could therefore be gathered a lot quicker, and more budget could be allocated towards their highest- performing campaigns and creatives.
Being reactive, with the ability to constantly refresh creative and audiences to the best performing CPAs spend led to speeding up the entire decision making process.
Appsumer’s platform automated Touchnote’s entire decision making process, significantly freeing up internal resources and driving high performance. User growth was scaled by a staggering 8X during a key seasonal period, while CPAs were reduced by 40x.
Volume of new customers