User Acquisition

Appsflyer Helps Marketers to Prepare for the Holiday Download Rush

The Q4 holiday season is imminent, and app marketers have a lot to consider. With Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas and New Year’s, it’s unsurprising that this season drives a large percentage of revenue for the year. In planning for the holiday season, it’s important to understand the differences between consumers on iOS and Android. That’s why Appsflyer, has released a study that reveals the variations in behaviour across smartphone operating systems, to help marketers understand the holiday trends and take advantage of them. Download the full report here. 


Key Takeaway:

Appsflyer’s research shows that Christmas time leads to a 100 percent spike in non-organic installs for gaming apps. Organic installs jump 65 percent, and in-app purchases increase 22 percent. Marketers can still get some attention by incorporating Halloween, Thanksgiving and Christmas themes into their games before the end of year rush.