Appsflyer Helps Marketers to Prepare for the Holiday Download Rush
The Q4 holiday season is imminent, and app marketers have a lot to consider. With Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas and New Year’s, it’s unsurprising that this season drives a large percentage of revenue for the year. In planning for the holiday season, it’s important to understand the differences between consumers on iOS and Android. That’s why Appsflyer, has released a study that reveals the variations in behaviour across smartphone operating systems, to help marketers understand the holiday trends and take advantage of them. Download the full report here.
Appsflyer’s research shows that Christmas time leads to a 100 percent spike in non-organic installs for gaming apps. Organic installs jump 65 percent, and in-app purchases increase 22 percent. Marketers can still get some attention by incorporating Halloween, Thanksgiving and Christmas themes into their games before the end of year rush.