Facebook Releases Free, Customisable Push Campaigns
Facebook is releasing a free service to help app publishers create customisable push campaigns with aims to increase retention rates. Targeting capabilities have been redesigned to make it easier to send out push notifications to certain audience groups faster. As well as using push notifications, app publishers will also be able send in-app notifications to alert users of special offers and new features.
When a person clicks on a push notification, deep links send that person to a specific place within the app, which helps to increase customer engagement and retention. Throughout the industry, apps that have users opt in on receiving push notifications have seen a 180% higher retention rate. Utilising Facebook’s new platform would allow an easy way to gain more potential for engagement from users, and what’s more, there’s no extra cost for sending them.