Research Shows That App Videos are Critical for Getting More Installs
Only 7% of top apps on the App Store have app videos, but the apps that do include videos get higher ratings. The smartphone owners that Tune has surveyed say that app videos are the third most important element of app listings. Apps without videos are therefore costing themselves higher ratings, better conversion rates, and ultimately, more installs. See the full report.
Tune studied the top 150 apps in each iOS App Store category and found a significant difference between the ratings of apps with a video and those without a video. The average rating for apps without a video is 3.81 stars, in comparison to an average rating for apps with a video of 4.24 stars. High ratings provide proof that an app is worth downloading, which translates into more installs.