On a mission to empower performance marketers to achieve perfection

Read our story

Chapter 1

Mobile-first Performance Marketers

Appsumer’s founding team come from the pioneering global mobile agencies, where they managed performance marketing for the world’s largest consumer internet brands, since 2010, when the smartphones and app economy just started to gain traction. The founding team have been fortunate enough to have led performance marketing campaigns at a strategic level with dozens of the world’s largest mobile brands from the likes of eBay to JustEat to Uber.

This breadth of experience gave Appsumer a wealth of knowledge on how to perfect performance marketing as well as the challenges.

Mobile-first Performance Marketers
Chapter 2

Fragmentation was the biggest headache

The fragmentation of data was one of the first hurdles we faced, and one that marketers still face today. To make perfect decisions possible requires comprehensive performance analysis, however the fragmentation meant detailed reports could only be compiled once a week.

Cost and revenue data came from different sources and labels tended to be inconsistent at the granularity desired. We could only dream of a day when the insights we wanted were available at the speed of light…

Fragmentation was the biggest headache
Chapter 3

Building a system of intelligence to deliver perfection

We set out on a mission to overcome these challenges and empower the in-house marketing team, by building a system of intelligence which is dedicated to performance marketing. We found traditional analytics tools were overly complicated or not flexible enough to meet the needs of mobile performance marketers.

Our vision was to build the most comprehensive yet intuitive solution that customers could just plug and play.

Building a system of intelligence to deliver perfection
Chapter 4

Powering performance marketing perfection

Today, we have built a system that delivers the most perfect intelligence available for performance marketing; insights with unrivalled completeness, depth and certainty, at speed.

We are powering the smartest performance marketing teams around the world and continue to strive for perfection with their help.

Powering performance marketing perfection

Meet the leaders behind Appsumer

Shumel Lais

Shumel Lais

CEO & Founder

7 years of user acquisition experience. Shumel has managed marketing for 40+ brands and executed campaigns across 30+ countries. This depth of experience coupled with his background in design and development (since the age of 15) gave him a unique recipe to build a solution which tackles a challenge faced by all modern-day performance marketers.

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Moin Maniar

Moin Maniar

CTO

Leading Appsumer’s dedicated team of developers, Moin is a technology veteran with over 20 years experience in developing cloud-based media management technologies.

Isabel Ferreira

Isabel Ferreira

Head of Business Development

Ex publisher side having mastered the world of ad networks and delivering performance ad campaigns.

Inga

Inga

Head of Customer Success

Inga comes with 9 years of solid Marketing Experience, with a deep understanding of the complex intricacies of mobile attribution, analytics and ad fraud. Inga has led performance marketing for an abundance of diverse clients whilst working at 2 of the largest global mobile agencies.

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Start making perfect performance marketing decisions now

Tell us about your current marketing stack for a tailored demo from one of solutions specialists:
Vector Smart Object

3rd Floor, 43 Whitfield Street,
Fitzrovia, London,
W1T 4HD, UK

0203 883 4742

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