Read our story
Mobile-first Performance Marketers
Appsumer’s founding team come from the pioneering global mobile agencies, where they managed performance marketing for the world’s largest consumer internet brands, since 2010, when the smartphones and app economy just started to gain traction. The founding team have been fortunate enough to have led performance marketing campaigns at a strategic level with dozens of the world’s largest mobile brands from the likes of eBay to JustEat to Uber.
This breadth of experience gave Appsumer a wealth of knowledge on how to perfect performance marketing as well as the challenges.
Fragmentation was the biggest headache
The fragmentation of data was one of the first hurdles we faced, and one that marketers still face today. To make perfect decisions possible requires comprehensive performance analysis, however the fragmentation meant detailed reports could only be compiled once a week.
Cost and revenue data came from different sources and labels tended to be inconsistent at the granularity desired. We could only dream of a day when the insights we wanted were available at the speed of light…
Building a system of intelligence to deliver perfection
We set out on a mission to overcome these challenges and empower the in-house marketing team, by building a system of intelligence which is dedicated to performance marketing. We found traditional analytics tools were overly complicated or not flexible enough to meet the needs of mobile performance marketers.
Our vision was to build the most comprehensive yet intuitive solution that customers could just plug and play.
Powering performance marketing perfection
Today, we have built a system that delivers the most perfect intelligence available for performance marketing; insights with unrivalled completeness, depth and certainty, at speed.
We are powering the smartest performance marketing teams around the world and continue to strive for perfection with their help.