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Archive for October, 2018

Home » Archives for October 2018

Article
The 6 Biggest Pitfalls in User Acquisition
October 25, 2018 - by Simon Whittick
1. Not cohorting your ROAS In essence, user acquisition is about the cost of acquiring a customer and the lifetime…

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Simon Whittick
Article
Balancing Data: An interview with Appsumer CEO, Shumel Lais at DMEXCO
October 4, 2018 - by Simon Whittick
With growing amounts of data available to marketers, knowing how to use it intelligently is an increasingly complex challenge. At…

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Simon Whittick

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