Appsumer News & Opinion

What to look for when building your in-house user acquisition team (a fireside chat)

What does it take to be a successful UA manager? We chatted to 3 user acquisition experts to get their views on best practices when it comes to hiring and structuring a powerful in-house UA team. We uncovered some solid insights, useful for anybody trying to get their hands on one of these elusive professionals.

Industry News & Opinion

How brands are using Instagram's new long-form video feature

Last week, Instagram launched IGTV, a long-form video section within their app. While most brands are repurposing content they might otherwise use for Instagram Stories, some companies are creating entirely new content for the channel. For now, the platform won't be showing ads, but a spokesperson said this might change in the future. Advertisers are already anticipating a way to create paid content for brands. 

Autoplay video ads are coming to Messenger 

The social network confirmed that the same autoplay video ads that have been available for Facebook’s News Feed and Instagram are now available on its messaging application for all advertisers. Those ads will appear in the sponsored portion of the app’s main feed, and people aren’t happy.

This week’s contributors

Deborah Todd
Marketing Executive
Shumel Lais
CEO & Founder