With growing amounts of data available to marketers, knowing how to use it intelligently is an increasingly complex challenge.  At DMEXCO this year, Shumel Lais chatted to Mobile Marketing Magazine about how Appsumer helps clients tackle this opportunity, how user acquisition can benefit from big data, and what the future looks like for the company.

The problem:

“Marketers are spending too much time trying to manipulate the data instead of making decisions. Therefore, decisions are being made slower, and not at a high level, which leads to missed opportunities.” 

The solution:

Well, we’re not going to make it that easy. You’ll need to watch the video to hear how some of the world’s smartest marketers are utilising their data to inform fast and effective marketing decisions.



This video was originally published by Mobile Marketing Magazine 3/10/2018