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Ad channel diversification for a scaling mobile app in the user privacy era
-AppTrackingTransparency (ATT) was a pivotal moment for mobile performance advertising. Deterministic targeting and measurement data, the pillars that advertisers relied…
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Appsumer Starter: Free automated cross-channel mobile performance insights for scaling app advertisers
-Last year we responded to market changes from Apple’s AppTrackingTransparency (ATT) by launching our SKAdNetwork (SKAN) reporting tool. A lot…
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Mobile App Advertising Benchmark Report: Apple Search Ads (ASA) makes moves
-iOS versions where AppTrackingTransparency (ATT) was enabled reached mass adoption in June 2021, so it’s a good time to do…
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Build or Buy: How independent apps can scale ad performance in an era of data complexity
-The mobile ad ecosystem has been shifting under our feet over the past year. If you run mobile performance ads…
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Product Update: Dashboard enhancements to deliver more glanceable insights for mobile performance advertisers
-The second quarter has been a busy quarter for Appsumer’s ever growing Product and Engineering teams, with a number of…
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MMPs & BI Tools: What’s delivering a modern mobile app advertiser’s insight?
-So much has been moving under the feet of mobile advertisers in recent time. This has had a significant impact…
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SKAdNetwork (SKAN) 4.0: What app advertisers need to know and consider
-UPDATE: Looking for tips to setup Conversion Values and Windows for SKAN 4.0? Check our latest post here! Another one…
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UPDATED for SKAdnetwork (SKAN) 4.0: Deciding the Optimal Conversion Value and Window Setup
-The details of SKAdNetwork (SKAN) 4.0 are out in the wild. As an advertiser, it’s time to start thinking about…
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We’re going to become part of InMobi
-I’ve always been so grateful to all our customers, partners, team members, investors and general industry supporters who backed Appsumer…
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SKAdNetwork (SKAN) 3.0 and iOS 15: Everything you need to know to prepare your user acquisition
-A big move just happened in mobile advertising measurement. Apple is potentially about to turn measurement for Self Attributing Networks…
Author archive for Simon Whittick
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