Come2Play optimizes quicker and tests new channels with Appsumer.

Come2Play optimizes quicker and tests new channels with Appsumer.

As a one-person team, achieving scale and ensuring profitable ROI across three apps could not be left to chance. With the business focused on in-app purchases, it’s imperative for Roni to bring a constant stream of the highest quality users, in terms of revenue and ROI, to the apps. Aggregating large quantities of data from multiple sources manually was taking up too much of her time. In order to be more efficient, do more optimising and build a winning strategy, Roni needed one place to monitor and analyze all their aggregated campaign data.

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Gett uses Appsumer’s creative analysis tools to scale their UA campaigns

Gett uses Appsumer’s creative analysis tools to scale their UA campaigns

Gett is one of the leading mobility apps in the world. They provide taxi and delivery services, as well as B2B solutions across multiple different markets, including: Russia, USA, Israel and the UK. Gett sought after a solution to complement their existing BI tool; to automate accurate ad spend reporting and enable deep creative insights. Gett seamlessly integrated with Appsumer and began enjoying the Appsumer effect within a matter of days.

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Viber reacts quicker with unified ROI insights from Appsumer

Viber reacts quicker with unified ROI insights from Appsumer

Viber is a messaging and calling app used by hundreds of millions around the world. Moshi Blum, who heads up User Acquisition for Viber, found inefficiencies within his UA processes. He recognised the need for a third-party tool, however previously found them restrictive. Moshi sought after a flexible, customisable solution to empower him and his team to excel in their jobs.

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As The Meet Group's mobile app portfolio grew larger, it became increasingly time consuming to do UA reporting for each app. There wasn't an easy way to view performance data for all our apps in one dashboard, and we relied heavily on Excel by manually pulling data from different..."Read more

As The Meet Group's mobile app portfolio grew larger, it became increasingly time consuming to do UA reporting for each app. There wasn't an easy way to view performance data for all our apps in one dashboard, and we relied heavily on Excel by manually pulling data from different sources. Appsumer now gives us the metrics we care about in one place. The visualization is great, and reports that used to take hours now take mere seconds. It is clear that Appsumer was built with UA challenges in mind.

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Jade Worobec
Director of User Acquisition

"The way Appsumer aggregates data is quick, accurate and provides us with real-time, highly detailed performance insights that we require for optimising our campaigns effectively. Their platform allows us to slice and dice the data in a way that suits our business. We can now invest our budget with..."Read more

"The way Appsumer aggregates data is quick, accurate and provides us with real-time, highly detailed performance insights that we require for optimising our campaigns effectively. Their platform allows us to slice and dice the data in a way that suits our business. We can now invest our budget with greater speed and greater confidence."

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Michael Bork
Head of User Acquisition
Wooga
Viber
How Miniclip uses Appsumer to enable fast campaign management

How Miniclip uses Appsumer to enable fast campaign management

Miniclip is a large scale developer and publisher of mobile games. Working with 15+ UA channels meant the team were investing a lot of time in getting all their performance data from a number of disparate sources, and manually compiling it into excel spreadsheets to make sense of the data

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Freeletics
Trainline
Top-grossing kids TV app boosts ROI and saves time

Top-grossing kids TV app boosts ROI and saves time

The team at Hopster were stuck in spreadsheets, consumed by manually compiling reports on past campaign performance in excel. They needed a holistic view of campaign performance across all media channels, with access to ROI insights. That's exactly what Appsumer gave them, and more. Hopster now saves numerous hours per day leading to a 100% ROI increase.

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Canon
Lovoo
The Meet Group
72% CPA reduction and 10x scale

72% CPA reduction and 10x scale

With Appsumer, Circle was able to confidently scale their in-house paid marketing initiative. The Appsumer platform enabled Circle to run hyper-targeted campaigns and optimise them to specific actions. With on-demand, super granular creative insights, Circle’s cost per first transaction dropped by 72%, whilst scaling 10 fold in the UK.

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"Appsumer have been awesome from the get-go - a great free month trial period where they onboarded one of our games and demoed their product to our whole team. After that, we kicked off and added all of our games to their platform. We get insightful data on spend,..."Read more

"Appsumer have been awesome from the get-go - a great free month trial period where they onboarded one of our games and demoed their product to our whole team. After that, we kicked off and added all of our games to their platform. We get insightful data on spend, ROI and great creative feedback from their highly layered and easy to use dashboard. All that with great support, a super friendly team to work with, and a competitive pricing structure with tiers, which flex as we continue to grow"

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Farhan Haq
Head of UA
MyTaxi
Supersolid

"Appsumer’s platform fuels our growth. The days of spending endless hours on compiling spreadsheets are over, and the headaches that our UA team once faced have been eradicated. Having all our data in one place enables us to make easy comparisons, creative optimisations and allocate budget effectively. Appsumer’s team..."Read more

"Appsumer’s platform fuels our growth. The days of spending endless hours on compiling spreadsheets are over, and the headaches that our UA team once faced have been eradicated. Having all our data in one place enables us to make easy comparisons, creative optimisations and allocate budget effectively. Appsumer’s team work tirelessly to respond to any queries or implement exactly what we need on the platform. They are without doubt, the most flexible solution out there."

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Elizaveta Kostyukhina
Head of UA

"Appsumer has quickly become an essential part of our performance marketing workflow. I used to spend ages compiling complicated spreadsheets to get the answers needed to manage our campaigns. Since using Appsumer, I can’t remember the last time I had to do this: leaving more time for the important..."Read more

"Appsumer has quickly become an essential part of our performance marketing workflow. I used to spend ages compiling complicated spreadsheets to get the answers needed to manage our campaigns. Since using Appsumer, I can’t remember the last time I had to do this: leaving more time for the important stuff, such as planning and optimizing. I was unsure of 3rd party tools at first, as I found them very restrictive. However, Appsumer provided a surprising level of customization as well as first class onboarding. This has allowed us to follow our own methodology and accelerated my team’s ability to identify opportunities and decide on the best tactics."

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Moshi Blum
User Acquisition Lead
ROI increase 240% in 2018

ROI increase 240% in 2018

Appsumer enabled the gaming app to increase ROI 240% in 2018

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"Having a large UA team running super granular campaigns across multiple channels, requires a very powerful reporting suite to operate. After testing other unified analytics tools, we believe Appsumer is the fastest, most complete solution out there. Not only do they automate our data workflow, unifying cost and revenue..."Read more

"Having a large UA team running super granular campaigns across multiple channels, requires a very powerful reporting suite to operate. After testing other unified analytics tools, we believe Appsumer is the fastest, most complete solution out there. Not only do they automate our data workflow, unifying cost and revenue data, but they also provide a highly flexible interface. This ensures each channel manager can easily and quickly monitor performance and identify the most profitable ads."

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Mario Dietrich
Global Head of performance marketing

Appsumer not only automates our daily reporting, but also allows us to analyse campaign performance to a level of detail that we weren't able to do before. Each morning our teams can easily access ROAS for all our games, media partners and markets, quickly identifying under-performing placements and optimise..."Read more

Appsumer not only automates our daily reporting, but also allows us to analyse campaign performance to a level of detail that we weren't able to do before. Each morning our teams can easily access ROAS for all our games, media partners and markets, quickly identifying under-performing placements and optimise where required. Also, the agility of Appsumer’s team means they are constantly taking on board our feedback to further develop their product. Another area of Appsumer's tool that is incredibly valuable is the forecasting section, which allows us to visualise our ROI yield over time and across different apps, partners, countries & OS. This is a huge help when managing campaigns at our scale without large team resources.

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Calum Sutherland
Head of Performance Marketing

"It used to feel like the time spent manually updating reports through various third-party platforms was longer than the time spent actually analyzing the performance of our campaigns! Thanks to Appsumer, we now have a robust and unified reporting solution that provides both quick overviews and detailed breakdowns of..."Read more

"It used to feel like the time spent manually updating reports through various third-party platforms was longer than the time spent actually analyzing the performance of our campaigns! Thanks to Appsumer, we now have a robust and unified reporting solution that provides both quick overviews and detailed breakdowns of our campaigns, on-demand. We also really appreciate the intuitiveness and customizability of the platform, as well as Appsumer's openness to our feature requests and needs."

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Arthur Chin
UA Lead
Lifecake
Enabling 8x increase in new customers

Enabling 8x increase in new customers

Touchnote saw an opportunity for growth in a key seasonal period with mobile acquisition playing a key role. They faced challenges over the past couple of years back and forth relying on digital agencies and decided to bring this in-house but were lacking the right tools. Appsumer’s technology along with its consultation accelerated their in-house transition and smashed their targets.

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Nanobit
Irista