The User Acquisition Enthusiasts
Appsumer’s founding team come from the pioneering global mobile agencies. They’ve led user acquisition for some of the world’s largest consumer internet brands since 2010, when the smartphone and app economy just started to gain traction. The founding team have been fortunate enough to have led UA campaigns at a strategic level with dozens of the world’s largest mobile brands from the likes of eBay to JustEat to Uber.
This breadth of experience gave Appsumer a wealth of knowledge on how to perfect user acquisition as well as the challenges.
Fragmentation and death by spreadsheet
The fragmentation of data was one of the first hurdles we faced, and one that marketers still face today. Effective user acquisition requires comprehensive performance analysis, however the fragmentation meant detailed reports could only be compiled once a week. Cost and revenue data came from different sources and labels tended to be inconsistent at the granularity desired. We could only dream of a day when the insights we wanted were available at the speed of light…
Building a user acquisition engine
We set out on a mission to overcome these challenges and empower the in-house UA team. We found traditional analytics tools were overly complicated and not flexible enough to meet the needs of savvy UA teams and in-house engineers were always stretched too thin to maintain such a system. Our vision was to build the next generation system of intelligence. One which was comprehensive yet intuitive. A system that could be tweaked to fit each individual business but also be ready to plug and play.
User Acquisition Accelerated
Today, we have built a hugely flexible engine capable of powering an app’s vehicle for growth – user acquisition. We help top-grossing apps make better-informed decisions faster, and with greater certainty. We are powering some of the smartest, most sophisticated user acquisition teams around the world and continue to strive for perfection with their help.