We take a unique look at the mobile advertising spending habits of the biggest spending consumer mobile apps and analyse the impact of Covid-19 and the potential impact of reduced IDFA visibility on mobile advertising
Appsumer’s Head of Product, Clément Boutignon, offers practical advice for mobile-first businesses who are stuck deciding whether they should build or buy user acquisition management software.
Working in Digital and Mobile Marketing for more than seven years, Thiago has a vast experience in multi-disciplines of paid media ranging from Display, Paid Search to Social Paid advertising. He now directs the Growth team at Peak, responsible for acquiring and retaining hundreds of thousands of subscribers every month whilst reaching ambitious financial goals.
Our series of UA Q&As delves into our interviews held with senior app marketing professionals, to uncover the trends and best practices from those in the know. First up, it’s Edouard from game developer/publisher PikPok, who has an impressive track record in performance marketing globally.
User acquisition is advancing rapidly and becoming increasingly sophisticated. This is the key finding from our study amongst app marketing experts from Viber, Gett, Delivery Hero, InnoGames, Free2Move & more – who are all addressing some big challenges in their pursuit of perfection. They are challenges that look set to dominate the user acquisition agenda for the year ahead. Grab your free copy of our UA in 2019 report and find out how our experts plan to tackle them.
What were my key optimisation metrics this year? How much of a part did LTV play? Many lessons have been learned in user acquisition this year. Last week, we hosted a dinner & discussion in Berlin, with a diverse bunch of app marketing industry leaders – spanning multiple verticals – to reflect on their key learnings and to share some of our own.