News & Opinion
7 min
17/11/20

Key findings from our Q3 2020 mobile app advertising benchmark report

A unique look at the mobile advertising spending habits of the biggest spending consumer mobile apps and the impact of Covid-19 and iOS14

Simon Whittick
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News & Opinion
17/11/20
7 min

TikTok grows advertiser adoption nearly 5X YoY amongst consumer mobile apps

Get the insight on spend and how user acquisition experts can take advantage.

Simon Whittick
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News & Opinion
20/10/20
7 min

How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place

An overview of how key mobile media channels like Facebook, ASA, Google UAC, Snapchat and Twitter are responding to Apple’s iOS14 changes and what it means for mobile user acquisition campaigns.

Simon Whittick
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News & Opinion
20/10/20
7 min

What do Facebook Ads iOS14 and SKAdnetwork changes mean for your campaigns?

An overview of Facebook Ads response to Apple’s iOS14 changes.

Simon Whittick
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News & Opinion
20/10/20
5 min

What impact will iOS14 and SKAdnetwork have on your ASA campaigns?

An overview of Apple Search Ads (ASA) response to iOS14 changes.

Simon Whittick
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News & Opinion
20/10/20
5 min

What impact will iOS14 and SKAdnetwork have on your Google UAC campaigns?

An overview of Google’s response to Apple’s iOS14 changes for UAC Campaigns.

Simon Whittick
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News & Opinion
20/10/20
5 min

What impact will iOS14 and SKAdnetwork have on your Snapchat Ads campaigns?

An overview of Snapchat Ads response to Apple’s iOS14 changes.

Simon Whittick
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News & Opinion
20/10/20
5 min

What do Twitter Ads iOS14 and SKAdnetwork changes mean for your campaigns?

An overview of Twitter Ads response to Apple’s iOS14 changes.

Simon Whittick
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News & Opinion
23/09/20
6 min

H1 2020 Benchmark Report on Mobile UA Spend: Key Findings

We take a unique look at the mobile advertising spending habits of the biggest spending consumer mobile apps.

Simon Whittick
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News & Opinion
17/07/20
3 min

iOS14, IDFA and Appsumer

A quick overview of where Appsumer sit’s in regard to the changes on privacy with iOS14 & IDFA.

Shumel Lais
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News & Opinion
11/06/19
7 min

[VIDEO]: Should mobile-first UA businesses build or buy UA management software?

Appsumer’s Head of Product, Clément Boutignon, offers practical advice for mobile-first businesses who are stuck deciding whether they should build or buy user acquisition management software.

Deborah Todd
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News & Opinion
04/04/19
5 min

Our UA Q&As series continues with Sebastian Goldt, Head of Performance Ad Networks at InnoGames GmbH. In this series we delve into our interviews held with senior app marketing professionals, to uncover the trends and best practices from those in the know.

Deborah Todd
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News & Opinion
25/04/19
5 min

A UA Q&A with Thiago Monteiro at Peak Labs

Working in Digital and Mobile Marketing for more than seven years, Thiago has a vast experience in multi-disciplines of paid media ranging from Display, Paid Search to Social Paid advertising. He now directs the Growth team at Peak, responsible for acquiring and retaining hundreds of thousands of subscribers every month whilst reaching ambitious financial goals.

Deborah Todd
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News & Opinion
20/07/19
4 min

Top 4 Tips for Creative Testing and Optimisation

Creative optimisation is one of the most important topics in user acquisition. Without strong creatives and strong ads, advertising would be extremely difficult

Joseph D'Souza
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News & Opinion
27/03/19

A UA Q&A with Edouard Favier, Marketing Director at PikPok

Our series of UA Q&As delves into our interviews held with senior app marketing professionals, to uncover the trends and best practices from those in the know. First up, it’s Edouard from game developer/publisher PikPok, who has an impressive track record in performance marketing globally.

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News & Opinion
07/03/19
5 min

Reflections on Mobile World Congress 2019

Over the course of MWC we had dozens of chats with clients, partners and mobile marketers from every corner of the (app) planet. Here’s what we learned…

Deborah Todd
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News & Opinion
14/03/19
2 min

Report: User Acquisition in 2019 – discover this year’s 5 biggest UA trends

User acquisition is advancing rapidly and becoming increasingly sophisticated. This is the key finding from our study amongst app  marketing experts from Viber, Gett, Delivery Hero, InnoGames, Free2Move  & more – who are all addressing some big challenges in their pursuit of perfection. They are challenges that look set to dominate the user acquisition agenda for the year ahead. Grab your free copy of our UA in 2019 report and find out how our experts plan to tackle them.

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News & Opinion
18/01/19
6 min

UA is Entering A New Phase Of Sophistication in 2019–Are App Marketers Ready?

Peggy Anne Salz
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News & Opinion
14/12/18
8 min

This year’s biggest user acquisition lessons

What were my key optimisation metrics this year? How much of a part did LTV play? Many lessons have been learned in user acquisition this year. Last week, we hosted a dinner & discussion in Berlin, with a diverse bunch of app marketing industry leaders  – spanning multiple verticals – to reflect on their key learnings and to share some of our own.

Deborah Todd
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News & Opinion
11/01/19
8 min

Influencer Marketing: The Performance Way

Influencers have received a lot of hype over the past couple of years. The vertical has continued to see exponential growth, and according to industry forecasts, is predicted to grow to around $5-10 billion by 2020. We caught up with Aleksandr Ruban from Wargaming who shared his best practices for running influencer campaigns on YouTube.

Deborah Todd
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News & Opinion
25/10/18
3 min

The 6 Biggest Pitfalls in User Acquisition

Making any of these 6 mistakes could significantly slow down the growth of your app, and we don’t want that.

Deborah Todd
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Case Studies
07/12/18

Top-grossing kids TV app boosts ROI and saves time

The team at Hopster were stuck in spreadsheets, consumed by manually compiling reports on past campaign performance...

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News & Opinion
16/11/18
2 min 30

Why manual ROAS reporting is your downfall

We love excel. But it certainly has it’s limitations when it comes to building sophisticated return-on-ad-spend (ROAS) reports.

Deborah Todd
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News & Opinion
02/11/18
1 min

Appsumer Wins Best Mobile Marketing Platform

Appsumer is proud to have been crowned Best Mobile Marketing Platform at last night’s Digiday awards!

Richard Hemming
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News & Opinion
02/11/18
3 min

3 Methods to Accelerate Your User Acquisition

In an industry that is constantly evolving and accelerating, how can you ensure you keep up? One of our UA specialists throws light on 3 UA tactics you could be leveraging to keep up with the competition.

Joseph D'Souza
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News & Opinion
28/09/18
2 min

The lowdown from Appsflyer’s 2018 Performance Index

Here’s our highlights…

Joseph D'Souza
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Appsumer Insights
04/10/18

Balancing Data: An interview with Appsumer CEO, Shumel Lais

With growing amounts of data available to marketers, knowing how to use it intelligently is an increasingly complex challenge. Shumel Lais, CEO of Appsumer, talks to Mobile Marketing Magazine about how the company helps clients tackle this opportunity, how user acquisition can benefit from big data, and what the future looks like for the company.

News & Opinion
21/09/18
2 min 30

Snap rolls out a slew of updates to help performance marketers

We were invited to Snap UK’s HQ to hear about a series of updates and insights.

Deborah Todd
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Editions
Editions
85
07 September 18
1 min 30

The mobile performance marketing metrics that matter to the big spenders. Branch buys Tune mobile attribution biz and Apple will require all apps to have a privacy policy as of October 3.

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News & Opinion
14/09/18
4 min

How to drive high performance with Google’s Universal App Campaigns

It was recently brought to our attention that many app marketers are struggling to operate Google’s Universal App Campaigns (or UAC); frustrated with a lack of visibility.  We caught up app marketing whizz Maria Mitsostergiou, who sheds some light on how to drive great results with UAC.

Inga Meskauskaite
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News & Opinion
07/09/18
4 min

The 3 most critical metrics for successful UA

Performance marketers today have an abundance of data available to them. Some struggle to use it effectively to scale efficiently. But top-grossing apps are using data smartly, giving them the confidence to scale. Appsumer provides unified ad reporting technology to them. Here’s what they see is driving the biggest impact.

Shumel Lais
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Editions
Editions
84
31 August 18
1 min 30

Invalid mobile ad traffic in China falls, UA experts in demand,  set up a meeting with Appsumer at DMEXCO…

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News & Opinion
24/08/18
4 min

5 Key Takeaways from Gamescom 2018

Gamescom gave us the lowdown on the hottest topics and trends in mobile marketing right now. We thought it was only fair we share:

Inga Meskauskaite
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News & Opinion
10/08/18
2 min

Why we’re looking forward to Gamescom 2018…

Gamescom is back and bigger than ever this year. Don’t miss these talks…

Matthew Worthington
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News & Opinion
03/08/18
2 min

Apple Kills its App Store Affiliate Programme

It’s a decision that will shake the entire app ecosystem. Find out the details here…

Joseph D'Souza
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Editions
Editions
78
13 July 18
1 min 30

Appsumer shortlisted for Digiday award, tips for optimising your creative content for IGTV & Reddit rolls out new CTA functions for advertisers…

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News & Opinion
28/06/18
3min

What to look for when building your in-house user acquisition team?

What does it take to be a successful UA manager? We chatted to 3 user acquisition experts to get their views on best practices when it comes to hiring and structuring a powerful in-house UA team. We uncovered some solid insights, useful for anybody trying to get their hands on one of these elusive professionals.

Deborah Todd
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News & Opinion
01/06/18
1 min 30

Appsumer wins at European Digiday Media Awards

You’re looking at the Most Innovative Platform of 2018. Thanks, Digiday. Good work team!

Richard Hemming
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Editions
Editions
77
06 July 18
1 min 30

Mobile app install ad spend on the rise, the peril of ASO & Mobile app install advertising spend predicted to increase 2.3x over three years…

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Editions
Editions
76
29 June 18
1 min 30

A fireside chat with 3 UA experts from Viber, Miniclip & Appsumer. Autoplay Ads are on their way to Messenger…

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News & Opinion
25/05/18
3 min

A GDPR FAQ with Appsumer’s DPO

Don’t panic, we’ve got you covered. Check out the steps we’ve been taking to ensure your data is always safe with us.

Rich Hemming
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News & Opinion
24/10/17
5 min

Your Path To Making Perfect Performance Marketing Decisions

Here’s a simple framework to assess the quality of your performance marketing insights and demonstrate how perfect decisions are possible.

Shumel Lais
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Editions
Editions
75
22 June 18
1 min 30

Appsumer Editions – 75

Creative Set Search ad tips, News UK launches data platform & Final call for White Nights…

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News & Opinion
23/03/18
4 min

Where should you spend your app marketing budget?

It was one of many tough questions asked of the mobile app marketing community at yesterday’s App Promotion Summit in London, where we all gathered to ‘discover the future of mobile growth’.

Rich Hemming
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Case Studies

Enabling 8x increase in new customers

Appsumer’s technology along with its consultation accelerated their in-house transition and smashed their targets.

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Case Studies

72% CPA reduction and 10x scale

The Appsumer platform enabled Circle to run hyper-targeted campaigns and optimise them to specific actions. With on-demand, super granular creative...

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Editions
Editions
74
15 June 18
1 min 30

Appsumer Editions – 74

Must-see videos. How GA helps UA. Mobile ad alienation. Time to talk?

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Editions
Editions
73
08 June 17
2m30

Appsumer Editions – 73

New Pinterest Ads, App Annie Report & App Store rules. Heading to White Nights?

Read More

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