An overview of how key mobile media channels like Facebook, ASA, Google UAC, Snapchat and Twitter are responding to Apple’s iOS14 changes in terms of IDFAs and SKAdNetwork and what it means for mobile user acquisition campaigns.
Appsumer’s Head of Product, Clément Boutignon, offers practical advice for mobile-first businesses who are stuck deciding whether they should build or buy user acquisition management software.
Working in Digital and Mobile Marketing for more than seven years, Thiago has a vast experience in multi-disciplines of paid media ranging from Display, Paid Search to Social Paid advertising. He now directs the Growth team at Peak, responsible for acquiring and retaining hundreds of thousands of subscribers every month whilst reaching ambitious financial goals.