Our inaugural mobile advertising benchmark report! We take a unique look at the mobile advertising spending habits of the biggest spending consumer mobile apps and how it’s been impacted by the Covid-19 pandemic.
Appsumer’s Head of Product, Clément Boutignon, offers practical advice for mobile-first businesses who are stuck deciding whether they should build or buy user acquisition management software.
Our UA Q&As series continues with Sebastian Goldt, Head of Performance Ad Networks at InnoGames GmbH. In this series we delve into our interviews held with senior app marketing professionals, to uncover the trends and best practices from those in the know.
Creative optimisation is one of the most important topics in user acquisition. Without strong creatives and strong ads, advertising would be extremely difficult
Working in Digital and Mobile Marketing for more than seven years, Thiago has a vast experience in multi-disciplines of paid media ranging from Display, Paid Search to Social Paid advertising. He now directs the Growth team at Peak, responsible for acquiring and retaining hundreds of thousands of subscribers every month whilst reaching ambitious financial goals.
Our series of UA Q&As delves into our interviews held with senior app marketing professionals, to uncover the trends and best practices from those in the know. First up, it’s Edouard from game developer/publisher PikPok, who has an impressive track record in performance marketing globally.
Over the course of MWC we had dozens of chats with clients, partners and mobile marketers from every corner of the (app) planet. Here’s what we learned…
User acquisition is advancing rapidly and becoming increasingly sophisticated. This is the key finding from our study amongst app marketing experts from Viber, Gett, Delivery Hero, InnoGames, Free2Move & more – who are all addressing some big challenges in their pursuit of perfection. They are challenges that look set to dominate the user acquisition agenda for the year ahead. Grab your free copy of our UA in 2019 report and find out how our experts plan to tackle them.
What were my key optimisation metrics this year? How much of a part did LTV play? Many lessons have been learned in user acquisition this year. Last week, we hosted a dinner & discussion in Berlin, with a diverse bunch of app marketing industry leaders – spanning multiple verticals – to reflect on their key learnings and to share some of our own.
Original thinking and essential industry news for ambitious app marketers.
Influencers have received a lot of hype over the past couple of years. The vertical has continued to see exponential growth, and according to industry forecasts, is predicted to grow to around $5-10 billion by 2020. We caught up with Aleksandr Ruban from Wargaming who shared his best practices for running influencer campaigns on YouTube.
Making any of these 6 mistakes could significantly slow down the growth of your app, and we don’t want that.
We love excel. But it certainly has it’s limitations when it comes to building sophisticated return-on-ad-spend (ROAS) reports.
Appsumer is proud to have been crowned Best Mobile Marketing Platform at last night’s Digiday awards!
Here’s our highlights…
With growing amounts of data available to marketers, knowing how to use it intelligently is an increasingly complex challenge. Shumel Lais, CEO of Appsumer, talks to Mobile Marketing Magazine about how the company helps clients tackle this opportunity, how user acquisition can benefit from big data, and what the future looks like for the company.
We were invited to Snap UK’s HQ to hear about a series of updates and insights.
It was recently brought to our attention that many app marketers are struggling to operate Google’s Universal App Campaigns (or UAC); frustrated with a lack of visibility. We caught up app marketing whizz Maria Mitsostergiou, who sheds some light on how to drive great results with UAC.
Performance marketers today have an abundance of data available to them. Some struggle to use it effectively to scale efficiently. But top-grossing apps are using data smartly, giving them the confidence to scale. Appsumer provides unified ad reporting technology to them. Here’s what they see is driving the biggest impact.
Invalid mobile ad traffic in China falls, UA experts in demand, set up a meeting with Appsumer at DMEXCO…
Gamescom is back and bigger than ever this year. Don’t miss these talks…
It’s a decision that will shake the entire app ecosystem. Find out the details here…
Appsumer shortlisted for Digiday award, tips for optimising your creative content for IGTV & Reddit rolls out new CTA functions for advertisers…
What does it take to be a successful UA manager? We chatted to 3 user acquisition experts to get their views on best practices when it comes to hiring and structuring a powerful in-house UA team. We uncovered some solid insights, useful for anybody trying to get their hands on one of these elusive professionals.
You’re looking at the Most Innovative Platform of 2018. Thanks, Digiday. Good work team!
Mobile app install ad spend on the rise, the peril of ASO & Mobile app install advertising spend predicted to increase 2.3x over three years…
A fireside chat with 3 UA experts from Viber, Miniclip & Appsumer. Autoplay Ads are on their way to Messenger…
Don’t panic, we’ve got you covered. Check out the steps we’ve been taking to ensure your data is always safe with us.
Creative Set Search ad tips, News UK launches data platform & Final call for White Nights…
Must-see videos. How GA helps UA. Mobile ad alienation. Time to talk?
New Pinterest Ads, App Annie Report & App Store rules. Heading to White Nights?