A complete guide for mobile app businesses on how to get started prospecting, testing, and budgeting new ad channels to scale their growth.
iOS versions where AppTrackingTransparency (ATT) was enabled reached mass adoption in June 2021, so it’s a good time to do a full comparative Year-over-Year (YoY) analysis of its impact on mobile app advertisers.
The ground is moving under the feet of mobile app advertisers with continuous change. How is that impacting their insights stack in 2022? We explore.
It’s been a busy Q2 with new features released including goals for dashboard tiles, metric context labels and numerous integration enhancements.
SKAdNetwork (SKAN) 4.0 introduces a lot of new useful features for app advertisers. We break down what you need to know and consider.
Get your free eBook to conquer mobile performance advertising in the post-ATT world.
Get the full story as we sign a definitive agreement to be acquired by InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth.
Mobile advertising measurement is about to be turned upside down. Get prepared.
We analysed the impact of ATT on media spend shift across iOS and Android as well as major media channels.
We summarise all the high-level lessons from our webinar “Under the hood of ATT: Lessons so far and best practices for the future.
After a full month we’ve rounded up all the interesting things we’ve seen and the lessons we’ve learnt.
Three weeks have passed and we’ve rounded up all the interesting things we’ve seen and the lessons we’ve learnt.
A fortnight after the enforcement we thought we’d round up all the interesting things we’ve seen and the lessons we’ve learnt.
A week after the enforcement we thought we’d round up all the interesting things we’ve seen and the lessons we’ve learnt.
Get the most out of ConversionValue logic in MMPs with recommendations for different monetisation models and MMPs.
In this post we share thoughts on how reporting and BI systems should adjust to SKAdnetwork and share upcoming product changes.
With LTV insights at a granular level becoming more blurry with SKAdnetwork we take a look at solutions to maintain visibility with the rollout of ATT.
A unique look at the mobile advertising spending habits of the biggest spending consumer mobile apps and the impact of Covid-19 and iOS14
Get the insight on spend and how user acquisition experts can take advantage.
An overview of Facebook Ads response to Apple’s iOS14 changes.
An overview of how key mobile media channels like Facebook, ASA, Google UAC, Snapchat and Twitter are responding to Apple’s iOS14 changes and what it means for mobile user acquisition campaigns.
An overview of Apple Search Ads (ASA) response to iOS14 changes.
An overview of Google’s response to Apple’s iOS14 changes for UAC Campaigns.
An overview of Snapchat Ads response to Apple’s iOS14 changes.
An overview of Twitter Ads response to Apple’s iOS14 changes.
We take a unique look at the mobile advertising spending habits of the biggest spending consumer mobile apps.
A quick overview of where Appsumer sit’s in regard to the changes on privacy with iOS14 & IDFA.
Appsumer’s Head of Product, Clément Boutignon, offers practical advice for mobile-first businesses who are stuck deciding whether they should build or buy user acquisition management software.
Our UA Q&As series continues with Sebastian Goldt, Head of Performance Ad Networks at InnoGames GmbH. In this series we delve into our interviews held with senior app marketing professionals, to uncover the trends and best practices from those in the know.
Working in Digital and Mobile Marketing for more than seven years, Thiago has a vast experience in multi-disciplines of paid media ranging from Display, Paid Search to Social Paid advertising. He now directs the Growth team at Peak, responsible for acquiring and retaining hundreds of thousands of subscribers every month whilst reaching ambitious financial goals.
Creative optimisation is one of the most important topics in user acquisition. Without strong creatives and strong ads, advertising would be extremely difficult
Our series of UA Q&As delves into our interviews held with senior app marketing professionals, to uncover the trends and best practices from those in the know. First up, it’s Edouard from game developer/publisher PikPok, who has an impressive track record in performance marketing globally.
User acquisition is advancing rapidly and becoming increasingly sophisticated. This is the key finding from our study amongst app marketing experts from Viber, Gett, Delivery Hero, InnoGames, Free2Move & more – who are all addressing some big challenges in their pursuit of perfection. They are challenges that look set to dominate the user acquisition agenda for the year ahead. Grab your free copy of our UA in 2019 report and find out how our experts plan to tackle them.
What were my key optimisation metrics this year? How much of a part did LTV play? Many lessons have been learned in user acquisition this year. Last week, we hosted a dinner & discussion in Berlin, with a diverse bunch of app marketing industry leaders – spanning multiple verticals – to reflect on their key learnings and to share some of our own.
Influencers have received a lot of hype over the past couple of years. The vertical has continued to see exponential growth, and according to industry forecasts, is predicted to grow to around $5-10 billion by 2020. We caught up with Aleksandr Ruban from Wargaming who shared his best practices for running influencer campaigns on YouTube.
Making any of these 6 mistakes could significantly slow down the growth of your app, and we don’t want that.
We love excel. But it certainly has it’s limitations when it comes to building sophisticated return-on-ad-spend (ROAS) reports.
Appsumer is proud to have been crowned Best Mobile Marketing Platform at last night’s Digiday awards!
With growing amounts of data available to marketers, knowing how to use it intelligently is an increasingly complex challenge. Shumel Lais, CEO of Appsumer, talks to Mobile Marketing Magazine about how the company helps clients tackle this opportunity, how user acquisition can benefit from big data, and what the future looks like for the company.
We were invited to Snap UK’s HQ to hear about a series of updates and insights.
It was recently brought to our attention that many app marketers are struggling to operate Google’s Universal App Campaigns (or UAC); frustrated with a lack of visibility. We caught up app marketing whizz Maria Mitsostergiou, who sheds some light on how to drive great results with UAC.
Performance marketers today have an abundance of data available to them. Some struggle to use it effectively to scale efficiently. But top-grossing apps are using data smartly, giving them the confidence to scale. Appsumer provides unified ad reporting technology to them. Here’s what they see is driving the biggest impact.
It’s a decision that will shake the entire app ecosystem. Find out the details here…
What does it take to be a successful UA manager? We chatted to 3 user acquisition experts to get their views on best practices when it comes to hiring and structuring a powerful in-house UA team. We uncovered some solid insights, useful for anybody trying to get their hands on one of these elusive professionals.
You’re looking at the Most Innovative Platform of 2018. Thanks, Digiday. Good work team!
Don’t panic, we’ve got you covered. Check out the steps we’ve been taking to ensure your data is always safe with us.
How can independent apps scale ad outcomes in an era of SKAN, user privacy, and high data complexity? Appsumer breaks down how it is done.