Serious concerns are being voiced about the quality (and quantity) of data that UA teams must harness to engage high-value audiences, with ad network partnering and planning under increasing scrutiny. Plans to in-house user acquisition activities are accelerating. Key metrics are shifting towards optimisation of ROAS/LTV. And the role and the potential exploitation of artificial intelligence (AI) is being assessed.
These themes emerged after speaking to 35 mobile app marketers across a wide range of app categories (including Viber, Gett, PikPok, Inno Games, Ada Health, and Free2Move), and form the basis of the User Acquisition in 2019 report.
What were my key optimisation metrics this year? How much of a part did LTV play? Many lessons have been learned in user acquisition this year. Last week, we hosted a dinner & discussion in Berlin, with a diverse bunch of app marketing industry leaders – spanning multiple verticals – to reflect on their key learnings and to share some of our own.
Original thinking and essential industry news for ambitious app marketers.
Influencers have received a lot of hype over the past couple of years. The vertical has continued to see exponential growth, and according to industry forecasts, is predicted to grow to around $5-10 billion by 2020. We caught up with Aleksandr Ruban from Wargaming who shared his best practices for running influencer campaigns on YouTube.
The team at Hopster were stuck in spreadsheets, consumed by manually compiling reports on past campaign performance...
In an industry that is constantly evolving and accelerating, how can you ensure you keep up? One of our UA specialists throws light on 3 UA tactics you could be leveraging to keep up with the competition.