Get the full story as we sign a definitive agreement to be acquired by InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth.
Three approaches to measure granular LTV in a SKAdnetwork era
With LTV insights at a granular level becoming more blurry with SKAdnetwork we take a look at solutions to maintain visibility with the rollout of ATT.
How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place
An overview of how key mobile media channels like Facebook, ASA, Google UAC, Snapchat and Twitter are responding to Apple’s iOS14 changes and what it means for mobile user acquisition campaigns.
[VIDEO]: Should mobile-first UA businesses build or buy UA management software?
Appsumer’s Head of Product, Clément Boutignon, offers practical advice for mobile-first businesses who are stuck deciding whether they should build or buy user acquisition management software.
Our UA Q&As series continues with Sebastian Goldt, Head of Performance Ad Networks at InnoGames GmbH. In this series we delve into our interviews held with senior app marketing professionals, to uncover the trends and best practices from those in the know.
Working in Digital and Mobile Marketing for more than seven years, Thiago has a vast experience in multi-disciplines of paid media ranging from Display, Paid Search to Social Paid advertising. He now directs the Growth team at Peak, responsible for acquiring and retaining hundreds of thousands of subscribers every month whilst reaching ambitious financial goals.
Creative optimisation is one of the most important topics in user acquisition. Without strong creatives and strong ads, advertising would be extremely difficult
A UA Q&A with Edouard Favier, Marketing Director at PikPok
Our series of UA Q&As delves into our interviews held with senior app marketing professionals, to uncover the trends and best practices from those in the know. First up, it’s Edouard from game developer/publisher PikPok, who has an impressive track record in performance marketing globally.
Report: User Acquisition in 2019 – discover this year’s 5 biggest UA trends
User acquisition is advancing rapidly and becoming increasingly sophisticated. This is the key finding from our study amongst app marketing experts from Viber, Gett, Delivery Hero, InnoGames, Free2Move & more – who are all addressing some big challenges in their pursuit of perfection. They are challenges that look set to dominate the user acquisition agenda for the year ahead. Grab your free copy of our UA in 2019 report and find out how our experts plan to tackle them.
What were my key optimisation metrics this year? How much of a part did LTV play? Many lessons have been learned in user acquisition this year. Last week, we hosted a dinner & discussion in Berlin, with a diverse bunch of app marketing industry leaders – spanning multiple verticals – to reflect on their key learnings and to share some of our own.
Influencers have received a lot of hype over the past couple of years. The vertical has continued to see exponential growth, and according to industry forecasts, is predicted to grow to around $5-10 billion by 2020. We caught up with Aleksandr Ruban from Wargaming who shared his best practices for running influencer campaigns on YouTube.
In an industry that is constantly evolving and accelerating, how can you ensure you keep up? One of our UA specialists throws light on 3 UA tactics you could be leveraging to keep up with the competition.
Balancing Data: An interview with Appsumer CEO, Shumel Lais
With growing amounts of data available to marketers, knowing how to use it intelligently is an increasingly complex challenge. Shumel Lais, CEO of Appsumer, talks to Mobile Marketing Magazine about how the company helps clients tackle this opportunity, how user acquisition can benefit from big data, and what the future looks like for the company.
How to drive high performance with Google’s Universal App Campaigns
It was recently brought to our attention that many app marketers are struggling to operate Google’s Universal App Campaigns (or UAC); frustrated with a lack of visibility. We caught up app marketing whizz Maria Mitsostergiou, who sheds some light on how to drive great results with UAC.
Performance marketers today have an abundance of data available to them. Some struggle to use it effectively to scale efficiently. But top-grossing apps are using data smartly, giving them the confidence to scale. Appsumer provides unified ad reporting technology to them. Here’s what they see is driving the biggest impact.
What to look for when building your in-house user acquisition team?
What does it take to be a successful UA manager? We chatted to 3 user acquisition experts to get their views on best practices when it comes to hiring and structuring a powerful in-house UA team. We uncovered some solid insights, useful for anybody trying to get their hands on one of these elusive professionals.
It was one of many tough questions asked of the mobile app marketing community at yesterday’s App Promotion Summit in London, where we all gathered to ‘discover the future of mobile growth’.
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