News & Opinion
7 min
27/07/22

Build or Buy: How independent apps can scale ad performance in an era of data complexity

How can independent apps scale ad outcomes in an era of SKAN, user privacy, and high data complexity? Appsumer breaks down how it is done.

Amrutha Varshinii
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Appsumer Insights
12/07/22

MMPs & BI Tools: What’s delivering a modern mobile app advertiser’s insight?

The ground is moving under the feet of mobile app advertisers with continuous change. How is that impacting their insights stack in 2022? We explore.

News & Opinion
19/07/22
5 min

Product Update: More glanceable dashboard insights

It’s been a busy Q2 with new features released including goals for dashboard tiles, metric context labels and numerous integration enhancements.

Simon Whittick
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News & Opinion
21/06/22
10 min

SKAdNetwork (SKAN) 4.0: What app advertisers need to know and consider

SKAdNetwork (SKAN) 4.0 introduces a lot of new useful features for app advertisers. We break down what you need to know and consider.

Shumel Lais
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News & Opinion
06/04/22
30 min

eBook – Apple’s privacy changes one year on: The good, the bad and the solutions

Get your free eBook to conquer mobile performance advertising in the post-ATT world.

Shumel Lais
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News & Opinion
06/04/22
5 min

Deciding the Optimal Conversion Value and Window Setup for SKAdNetwork (SKAN)

Learn how to get the richest data from you SKAN setup after a year of testing.

Shumel Lais
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News & Opinion
13/10/21
5 min

We’re going to become part of InMobi

Get the full story as we sign a definitive agreement to be acquired by InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth.

Shumel Lais
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News & Opinion
21/09/21
5 min

SKAdNetwork (SKAN) 3.0 and iOS 15: Everything you need to know

Mobile advertising measurement is about to be turned upside down. Get prepared.

Shumel Lais
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News & Opinion
16/06/21
5 min

Post-ATT Media Spend Index: Week 7

We analysed the impact of ATT on media spend shift across iOS and Android as well as major media channels.

Shumel Lais
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News & Opinion
10/06/21
5 min

Key lessons from our ATT and SKAN webinar

We summarise all the high-level lessons from our webinar “Under the hood of ATT: Lessons so far and best practices for the future.

Simon Whittick
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News & Opinion
01/06/21
10 min

Month 1: Key lessons learnt about SKAdNetwork (SKAN) and App Tracking Transparency (ATT) so far

After a full month we’ve rounded up all the interesting things we’ve seen and the lessons we’ve learnt.

Shumel Lais
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News & Opinion
17/05/21
7 min

Week 3: Key lessons learnt about SKAdNetwork (SKAN) and App Tracking Transparency (ATT) so far

Three weeks have passed and we’ve rounded up all the interesting things we’ve seen and the lessons we’ve learnt.

Shumel Lais
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News & Opinion
10/05/21
7 min

Week 2: Key lessons learnt about SKAdNetwork (SKAN) and App Tracking Transparency (ATT) so far

A fortnight after the enforcement we thought we’d round up all the interesting things we’ve seen and the lessons we’ve learnt.

Shumel Lais
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News & Opinion
03/05/21
5 min

Week 1: Key lessons learnt about SKAdNetwork (SKAN) and App Tracking Transparency (ATT) so far

A week after the enforcement we thought we’d round up all the interesting things we’ve seen and the lessons we’ve learnt.

Shumel Lais
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News & Opinion
15/03/21
10 min

The ideal vs reality of ConversionValue implementation in MMPs

Get the most out of ConversionValue logic in MMPs with recommendations for different monetisation models and MMPs.

Shumel Lais
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News & Opinion
27/01/21
4 min

A guide to incorporating SKAdNetwork into your current user acquisition reporting

In this post we share thoughts on how reporting and BI systems should adjust to SKAdnetwork and share upcoming product changes.

Shumel Lais
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News & Opinion
27/01/21
4 min

Three approaches to measure granular LTV in a SKAdnetwork era

With LTV insights at a granular level becoming more blurry with SKAdnetwork we take a look at solutions to maintain visibility with the rollout of ATT.

Shumel Lais
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News & Opinion
17/11/20
7 min

Key findings from our Q3 2020 mobile app advertising benchmark report

A unique look at the mobile advertising spending habits of the biggest spending consumer mobile apps and the impact of Covid-19 and iOS14

Simon Whittick
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News & Opinion
17/11/20
7 min

TikTok grows advertiser adoption nearly 5X YoY amongst consumer mobile apps

Get the insight on spend and how user acquisition experts can take advantage.

Simon Whittick
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News & Opinion
20/10/20
7 min

What do Facebook Ads iOS14 and SKAdnetwork changes mean for your campaigns?

An overview of Facebook Ads response to Apple’s iOS14 changes.

Simon Whittick
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News & Opinion
20/10/20
7 min

How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place

An overview of how key mobile media channels like Facebook, ASA, Google UAC, Snapchat and Twitter are responding to Apple’s iOS14 changes and what it means for mobile user acquisition campaigns.

Simon Whittick
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News & Opinion
20/10/20
5 min

What impact will iOS14 and SKAdnetwork have on your ASA campaigns?

An overview of Apple Search Ads (ASA) response to iOS14 changes.

Simon Whittick
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News & Opinion
20/10/20
5 min

What impact will iOS14 and SKAdnetwork have on your Google UAC campaigns?

An overview of Google’s response to Apple’s iOS14 changes for UAC Campaigns.

Simon Whittick
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News & Opinion
20/10/20
5 min

What impact will iOS14 and SKAdnetwork have on your Snapchat Ads campaigns?

An overview of Snapchat Ads response to Apple’s iOS14 changes.

Simon Whittick
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News & Opinion
20/10/20
5 min

What do Twitter Ads iOS14 and SKAdnetwork changes mean for your campaigns?

An overview of Twitter Ads response to Apple’s iOS14 changes.

Simon Whittick
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News & Opinion
23/09/20
6 min

H1 2020 Benchmark Report on Mobile UA Spend: Key Findings

We take a unique look at the mobile advertising spending habits of the biggest spending consumer mobile apps.

Simon Whittick
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News & Opinion
17/07/20
3 min

iOS14, IDFA and Appsumer

A quick overview of where Appsumer sit’s in regard to the changes on privacy with iOS14 & IDFA.

Shumel Lais
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News & Opinion
11/06/19
7 min

[VIDEO]: Should mobile-first UA businesses build or buy UA management software?

Appsumer’s Head of Product, Clément Boutignon, offers practical advice for mobile-first businesses who are stuck deciding whether they should build or buy user acquisition management software.

Deborah Todd
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News & Opinion
04/04/19
5 min

Our UA Q&As series continues with Sebastian Goldt, Head of Performance Ad Networks at InnoGames GmbH. In this series we delve into our interviews held with senior app marketing professionals, to uncover the trends and best practices from those in the know.

Deborah Todd
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News & Opinion
25/04/19
5 min

A UA Q&A with Thiago Monteiro at Peak Labs

Working in Digital and Mobile Marketing for more than seven years, Thiago has a vast experience in multi-disciplines of paid media ranging from Display, Paid Search to Social Paid advertising. He now directs the Growth team at Peak, responsible for acquiring and retaining hundreds of thousands of subscribers every month whilst reaching ambitious financial goals.

Deborah Todd
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News & Opinion
20/07/19
4 min

Top 4 Tips for Creative Testing and Optimisation

Creative optimisation is one of the most important topics in user acquisition. Without strong creatives and strong ads, advertising would be extremely difficult

Joseph D'Souza
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News & Opinion
27/03/19

A UA Q&A with Edouard Favier, Marketing Director at PikPok

Our series of UA Q&As delves into our interviews held with senior app marketing professionals, to uncover the trends and best practices from those in the know. First up, it’s Edouard from game developer/publisher PikPok, who has an impressive track record in performance marketing globally.

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News & Opinion
14/03/19
2 min

Report: User Acquisition in 2019 – discover this year’s 5 biggest UA trends

User acquisition is advancing rapidly and becoming increasingly sophisticated. This is the key finding from our study amongst app  marketing experts from Viber, Gett, Delivery Hero, InnoGames, Free2Move  & more – who are all addressing some big challenges in their pursuit of perfection. They are challenges that look set to dominate the user acquisition agenda for the year ahead. Grab your free copy of our UA in 2019 report and find out how our experts plan to tackle them.

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News & Opinion
18/01/19
6 min

UA is Entering A New Phase Of Sophistication in 2019–Are App Marketers Ready?

Peggy Anne Salz
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News & Opinion
14/12/18
8 min

This year’s biggest user acquisition lessons

What were my key optimisation metrics this year? How much of a part did LTV play? Many lessons have been learned in user acquisition this year. Last week, we hosted a dinner & discussion in Berlin, with a diverse bunch of app marketing industry leaders  – spanning multiple verticals – to reflect on their key learnings and to share some of our own.

Deborah Todd
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News & Opinion
11/01/19
8 min

Influencer Marketing: The Performance Way

Influencers have received a lot of hype over the past couple of years. The vertical has continued to see exponential growth, and according to industry forecasts, is predicted to grow to around $5-10 billion by 2020. We caught up with Aleksandr Ruban from Wargaming who shared his best practices for running influencer campaigns on YouTube.

Deborah Todd
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News & Opinion
25/10/18
3 min

The 6 Biggest Pitfalls in User Acquisition

Making any of these 6 mistakes could significantly slow down the growth of your app, and we don’t want that.

Deborah Todd
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News & Opinion
16/11/18
2 min 30

Why manual ROAS reporting is your downfall

We love excel. But it certainly has it’s limitations when it comes to building sophisticated return-on-ad-spend (ROAS) reports.

Deborah Todd
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News & Opinion
02/11/18
1 min

Appsumer Wins Best Mobile Marketing Platform

Appsumer is proud to have been crowned Best Mobile Marketing Platform at last night’s Digiday awards!

Richard Hemming
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News & Opinion
02/11/18
3 min

3 Methods to Accelerate Your User Acquisition

In an industry that is constantly evolving and accelerating, how can you ensure you keep up? One of our UA specialists throws light on 3 UA tactics you could be leveraging to keep up with the competition.

Joseph D'Souza
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Appsumer Insights
04/10/18

Balancing Data: An interview with Appsumer CEO, Shumel Lais

With growing amounts of data available to marketers, knowing how to use it intelligently is an increasingly complex challenge. Shumel Lais, CEO of Appsumer, talks to Mobile Marketing Magazine about how the company helps clients tackle this opportunity, how user acquisition can benefit from big data, and what the future looks like for the company.

News & Opinion
21/09/18
2 min 30

Snap rolls out a slew of updates to help performance marketers

We were invited to Snap UK’s HQ to hear about a series of updates and insights.

Deborah Todd
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News & Opinion
14/09/18
4 min

How to drive high performance with Google’s Universal App Campaigns

It was recently brought to our attention that many app marketers are struggling to operate Google’s Universal App Campaigns (or UAC); frustrated with a lack of visibility.  We caught up app marketing whizz Maria Mitsostergiou, who sheds some light on how to drive great results with UAC.

Inga Meskauskaite
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News & Opinion
07/09/18
4 min

The 3 most critical metrics for successful UA

Performance marketers today have an abundance of data available to them. Some struggle to use it effectively to scale efficiently. But top-grossing apps are using data smartly, giving them the confidence to scale. Appsumer provides unified ad reporting technology to them. Here’s what they see is driving the biggest impact.

Shumel Lais
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News & Opinion
03/08/18
2 min

Apple Kills its App Store Affiliate Programme

It’s a decision that will shake the entire app ecosystem. Find out the details here…

Joseph D'Souza
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News & Opinion
28/06/18
3min

What to look for when building your in-house user acquisition team?

What does it take to be a successful UA manager? We chatted to 3 user acquisition experts to get their views on best practices when it comes to hiring and structuring a powerful in-house UA team. We uncovered some solid insights, useful for anybody trying to get their hands on one of these elusive professionals.

Deborah Todd
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News & Opinion
01/06/18
1 min 30

Appsumer wins at European Digiday Media Awards

You’re looking at the Most Innovative Platform of 2018. Thanks, Digiday. Good work team!

Richard Hemming
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News & Opinion
25/05/18
3 min

A GDPR FAQ with Appsumer’s DPO

Don’t panic, we’ve got you covered. Check out the steps we’ve been taking to ensure your data is always safe with us.

Rich Hemming
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News & Opinion
24/10/17
5 min

Your Path To Making Perfect Performance Marketing Decisions

Here’s a simple framework to assess the quality of your performance marketing insights and demonstrate how perfect decisions are possible.

Shumel Lais
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News & Opinion
23/03/18
4 min

Where should you spend your app marketing budget?

It was one of many tough questions asked of the mobile app marketing community at yesterday’s App Promotion Summit in London, where we all gathered to ‘discover the future of mobile growth’.

Rich Hemming
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