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Ad channel diversification for a scaling mobile app in the user privacy era
-AppTrackingTransparency (ATT) was a pivotal moment for mobile performance advertising. Deterministic targeting and measurement data, the pillars that advertisers relied…
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Appsumer Starter: Free automated cross-channel mobile performance insights for scaling app advertisers
-Last year we responded to market changes from Apple’s AppTrackingTransparency (ATT) by launching our SKAdNetwork (SKAN) reporting tool. A lot…
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Mobile App Advertising Benchmark Report: Apple Search Ads (ASA) makes moves
-iOS versions where AppTrackingTransparency (ATT) was enabled reached mass adoption in June 2021, so it’s a good time to do…
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Post-ATT Media Spend Index: Week 8
-Last week iOS 14.5+ adoption reached 70% according to data from Branch. We are now into mass adoption for iOS…
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Post-ATT Media Spend Index: Week 7
-We’ve just seen iOS 14.5+ adoption jump past the 60% tipping point according to the folks at Branch. This means…
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TikTok grows advertiser adoption nearly 5X YoY amongst consumer mobile apps
-We released our quarterly benchmark report today looking at the ad spending habits of the biggest spending consumer mobile apps.…
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Key findings from our Q3 2020 mobile app advertising benchmark report
-We already shared that the headline story from our Q3 2020 mobile advertising benchmark report was TikTok’s nearly 5X growth…
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What do Facebook Ads iOS14 and SKAdnetwork changes mean for your campaigns?
-Last updated: 29/01/21 This post is part of a series of posts called “How key mobile media channels are responding…
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How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place
-Last updated: 29/01/21 I was recently reading through Eric Seufert’s well put together analysis of the winners and losers in…
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What do Twitter Ads iOS14 and SKAdnetwork changes mean for your campaigns?
-Last updated: 29/01/21 This post is part of a series of posts called “How key mobile media channels are responding…
Posts tagged with ‘Formats & Channels’
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