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Mobile App Advertising Benchmark Report: Apple Search Ads (ASA) makes moves
-iOS versions where AppTrackingTransparency (ATT) was enabled reached mass adoption in June 2021, so it’s a good time to do…
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Product Update: Dashboard enhancements to deliver more glanceable insights for mobile performance advertisers
-The second quarter has been a busy quarter for Appsumer’s ever growing Product and Engineering teams, with a number of…
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MMPs & BI Tools: What’s delivering a modern mobile app advertiser’s insight?
-So much has been moving under the feet of mobile advertisers in recent time. This has had a significant impact…
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SKAdNetwork (SKAN) 4.0: What app advertisers need to know and consider
-UPDATE: Looking for tips to setup Conversion Values and Windows for SKAN 4.0? Check our latest post here! Another one…
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UPDATED for SKAdnetwork (SKAN) 4.0: Deciding the Optimal Conversion Value and Window Setup
-The details of SKAdNetwork (SKAN) 4.0 are out in the wild. As an advertiser, it’s time to start thinking about…
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SKAdNetwork (SKAN) 3.0 and iOS 15: Everything you need to know to prepare your user acquisition
-A big move just happened in mobile advertising measurement. Apple is potentially about to turn measurement for Self Attributing Networks…
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Post-ATT Media Spend Index: Week 8
-Last week iOS 14.5+ adoption reached 70% according to data from Branch. We are now into mass adoption for iOS…
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Post-ATT Media Spend Index: Week 7
-We’ve just seen iOS 14.5+ adoption jump past the 60% tipping point according to the folks at Branch. This means…
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Key lessons from our ATT and SKAN webinar
-We enjoyed a great discussion on our webinar “Under The Hood of ATT: Lessons so far and best practices for…
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Month 1: Key lessons learnt about SKAdNetwork (SKAN) and App Tracking Transparency (ATT) so far
-So, month 1 of Apple’s App Tracking Transparency (ATT) framework has passed. In this final lessons learnt post we review…
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