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A UA Q&A with Thiago Monteiro, Director of Growth at Peak Labs
-Working in Digital and Mobile Marketing for more than seven years, Thiago has a vast experience in multi-disciplines of paid…
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A UA Q&A with Sebastian Goldt at InnoGames GmBH
-Sebastian has been in the industry for over 7 years now. He is currently heading the UA networks team at…
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A UA Q&A with Edouard Favier, Marketing Director at PikPok
-Edouard is a performance marketer with very much a global perspective. Having studied in China, he worked for J&J in…
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UA is Entering A New Phase Of Sophistication in 2019–Are App Marketers Ready?
-User acquisition is advancing rapidly and becoming increasingly sophisticated. This is the key finding of a new study amongst experts…
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Influencer Marketing: The Performance Way
-Background Aleksandr is a mobile marketing expert, who kicked off his UA career back in 2015 while working for a…
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This year’s biggest user acquisition lessons
-What were my key optimisation metrics this year? How much of a part did LTV play? Which LTV model is…
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What to look for when building your in-house user acquisition team (a fireside chat)
-User acquisition managers are tricky positions to hire for: the field is relatively young, and without paying through the…
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