Features that provide perfect insights

MMP & SKAN agnostic
We integrate with all major Mobile Measurement Platforms (MMPs), SKAdnetwork and traditional web attribution like Google Analytics to deliver the insights you need.

Custom internal data
We have multiple proven ways of connecting to long-tail media sources or even your internal revenue data using universal connectors.

Cohort windows
Stop relying on actuals and easily get a view of cohorts for the time period you want.

Predictive LTV
Ingest your predictive LTV data to forecast the impact of optimisation decisions.

Custom dimensions
Overlay custom parameters to understand performance of creative types and much more.

Scheduled reports & alerts
Create rules and get email alerts when performance parameters are exceeded for smarter optimisation.